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Non-Tech : Any info about Iomega (IOM)?
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To: Michael Coley who wrote (46910)2/5/1998 12:30:00 PM
From: Dale Stempson  Read Replies (1) of 58324
 
Re: >>>I think we'll look back at 1998 a year from now and say "That was the best $100 million Iomega ever spent! I never could have imagined that their advertising campaign would have been this good!"<<<

I would imagine that as a result of the CC, the resulting price drop and investor reaction, KE & Krew will be watching sales activity like hawks for any sign of improvement. I think they need to show as soon as possible and reasonable that their increased advertising expenditures are beginning to have a positive impact.

I wouldn't be surprised to see some reference to advertising effectiveness in one or more of their press releases in the not too distant future. When and if this occurs, I think we would promptly return to the $13 level. (Hey, what do ya know - that just happens to be my average cost basis - what a coincidence!)

BTW Truff - Happy Birthday - Go ahead and splurge - Move up to tuna fish sandwiches today.

Regards - Dale
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