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Non-Tech : Radica Games (RADA)

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To: chaz who wrote (2376)2/5/1998 12:40:00 PM
From: Tensane 1  Read Replies (2) of 7111
 
Chaz,

I spent a lot of time in Wal-Marts on the entire east coast of Florida last week and the within a few exceptions, the information that I gathered was very similar----ALL fishing games are selling very well. Out of the 8 stores I visited, not one was in stock of all the games. I still think that if the consumer doesn't buy Bass Fishin' he'll buy Lunker Bass or Deep Sea. ALL stores were very happy with movement in the category. The vision games, although slower, have been steady.

I also spent time with the buyer of the Orlando-Sanford airport, who carries Radica games. He said that the games sold great and was looking forward to the toy show in NY next week to order new games. It is important to point out that his clientele at the airport is 99% British tourists (the airport does mostly charters). He said he can't keep Bass Fishin' in. That should distill the myth that Europeans aren't into bass fishing! Told him about the new soccer game and he said he'd definitly put the game into the stores. I'll keep everyone informed on the sales. BTW, this company has 80 stores at Heathrow airport in London. I'll see if we can put the word in to get placement there.

Kevin
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