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Technology Stocks : SYQUEST

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To: Michael Coley who wrote (5415)2/5/1998 5:55:00 PM
From: Michael Coley  Read Replies (2) of 7685
 
RE: Questions About the New Ad Firm.

The new ad firm was the firm behind the "milk mustache" ads. Seems like a pretty good choice for SyQuest.

Didn't SyQuest just switch firms a few months ago? Seems strange to be switching again so soon. Would that indicate an unsuccessful advertising campaign with their old company? I kinda thought their radio ads were halfway decent.

>> SyQuest Technology, Inc. has shipped more than 17 million cartridges <<

Note also that those figures are the total for the entire 15-20 year existence of SyQuest. They just recently crossed the 17 million cartridge milestone. They were at 16 million for quite a while--seems like 6-8 months or longer. (I'm almost 100% sure that Iomega sold more Zip cartridges than that in just the last quarter.)

The fact that those milestones aren't moving very fast is enough evidence for me that nothing has fundamentally changed with SyQuest (at least not for the better) in the past several years.

- Michael Coley
- wwol.com
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