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Technology Stocks : Newbridge Networks

NN 15.49

+6.7%

Dec 4 3:59 PM EST

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To: Thomas Scharf who wrote (3119)	2/5/1998 8:38:00 PM
From: fumble	of 18016

It seems that NN's attempt at marketing directly to the Fortune 500 companies (through the UB sales force) was not as successful as they had hoped a year ago. The new marketing thought, called Carrier Scale Integration, is to sell the tools to the Telcos whereby the Telcos can sell Intranet data paths to the Fortune 500. These ATM paths have guaranteed bandwidth, and guaranteed packet delivery, not network storms caused by overloaded 'best efforts' IP router paths. The new marketing thought takes advantage of the carrier class reliability built into the Newbridge equipment and also utilizes Newbridge's existing Telco customer list. Telco customers take more time to sell though..

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