Facebook plans to shut down its facial recognition program
PUBLISHED TUE, NOV 2 20211:10 PM EDT
UPDATED 6 MIN AGO
Salvador Rodriguez @SAL19
CNBC.com
KEY POINTS
-- Meta, the company formerly known as Facebook, on Tuesday announced that it will be putting an end to its face recognition system.
-- The company said it will delete more than 1 billion people’s individual facial recognition templates as a result of this change.
-- Facebook services that rely on the face recognition systems will be removed over the coming weeks, Meta said.
Facebook on Tuesday announced that it will be putting an end to its face recognition system amid growing concern from users and regulators.
The social network, whose parent company is now known as Meta, said it will delete more than 1 billion people’s individual facial recognition templates as a result of this change. The company said more than a third of Facebook’s daily active users, or more than 600 million accounts, had opted into the use of the face recognition technology.
With the end of this system, Facebook will no longer automatically recognize people’s faces in photos or videos. The change, however, will also impact the automatic alt text technology that the company uses to describe images for people who are blind or visually impaired. Facebook services that rely on the face recognition systems will be removed over the coming weeks, Meta said.
“There are many concerns about the place of facial recognition technology in society, and regulators are still in the process of providing a clear set of rules governing its use,” the company said in a blog post. “Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate.”
Ending the use of the face recognition system is part of “a company-wide move away from this kind of broad identification,” the company said. Meta will still consider facial recognition technology for instances where people need to verify their identity or to prevent fraud and impersonation, the company said. For future uses of facial recognition technology, Meta will “continue to be public about intended use, how people can have control over these systems and their personal data.”
The decision to end Facebook’s use of its face recognition system comes amid a barrage of news reports over the past month after Frances Haugen, a former employee turned whistleblower, released a trove of internal company documents to news outlets, lawmakers and regulators.
The reports show that the company is aware of many of the harms its apps and services cause but either doesn’t rectify the issues or struggles to address them.
In 2012, Facebook acquired Israeli start-up Face.com for reportedly under $100 million, snapping up a team of developers that focused on facial recognition for mobile apps. The deal came just months after Facebook acquired Instagram, Zuckerberg’s biggest effort at the time to move the business to mobile.
In July 2020, the company agreed to pay a $650 million settlement after it was sued for collecting and storing biometric data without first getting user consent, which is prohibited by the Illinois Biometric Information Privacy Act.
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