ajtj's Post-Lobotomy Market Charts and Thoughts Message Board

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Strategies & Market Trends : ajtj's Post-Lobotomy Market Charts and Thoughts

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Lee Lichterman III

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robert b furman

To: ajtj99 who wrote (46315)	12/9/2021 10:15:08 PM
From: ajtj99	3 Recommendations Read Replies (2) of 96717

Another thing I insisted on in our products that carried a lifetime warranty was when an end user was using a product that was clearly not up to the quality of their use, I mandated we upgrade them to a product that matched their use on any warranty returns. I've never heard of anyone ever doing this since. To me, it was just good business. It was easy to keep a customer. It was far easier to lose one. I always took the long view on this stuff. If someone had a good experience with you, they'd tell 5-people about it, and you had potentially 5 new customers in addition to the one you retained. The opposite was also true. It cost very little, but the brand loyalty it could create went a long way. Also, I never wanted someone to have a product that didn't meet their expectations. I always wanted them to end up with something that did.

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