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Strategies & Market Trends : ajtj's Post-Lobotomy Market Charts and Thoughts
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To: Lee Lichterman III who wrote (46319)12/9/2021 11:15:27 PM
From: ajtj991 Recommendation

Recommended By
Lee Lichterman III

   of 96741
 
Lee, you and I think alike when it comes to engineering things for ourselves. However, in business, what the customer dictates is what you end up doing.

Kenmore, as you probably know, was a brand that had products contracted to other producers. It was not an actual manufacturer. They had products made to their spec's by other manufacturers. Craftsman was no different.

It is the responsibility of the buyer to set the quality parameters for the product. If the buyer set the specs as crap, they will be crap, regardless of the brand's reputation or aims. That is the end result.

Many people in the business of buying are barely qualified to do their jobs. People who were buying pet products last year would be put in charge of power tools the next year without any justification for the change.

One single person like that could wreck havoc on an entire company's reputation.
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