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Non-Tech : RIDE Snowboards (RIDE)
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To: Ralph Misitano who wrote ()2/6/1998 4:52:00 PM
From: DS  Read Replies (2) of 91
 
Interesting article in last Friday"s Wall Street Journal in regards to CBS coverage of the Olympics that starts tonight. Said much of CBS watchers were older viewers, but that 25-40 age group was where the money was in advertising. Said CBS would be having lots of coverage of "younger peoples" sports and said especially snowboarding to try to capture some of that age group. Anybody think this may help Ride and trigger some short covering next week ?? Have to think that interviewing snowboarders with "RIDE" written across the bottom of their boards can only be a plus. Also, am I correct in assuming that Ride is the only "pure play" since Burton is a private company ?

DS
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