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Non-Tech : Radica Games (RADA)
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To: larry watson who wrote (2393)2/6/1998 6:39:00 PM
From: Jonathan Bird  Read Replies (2) of 7111
 
13 weeks !!! Now I am beginning to worry about missed sales.

Yes, its clear there is a problem here. I minor problem in that there are much worse problems to have then not being able to keep up with demand. But a major problem in terms of the severity and scope of the shortage. There can be no doubt that there are missed sales. Probably more missed sales then completed sales at this point. I mean how long can a kid lust after one of these things? Eventually they lose interest and move to something else. My little brother gets his allowance and MUST spend it immediately. If he goes to the store and the toy he wants is gone for 13 weeks(basically the rest of his life, or even one week, he will buy something else. One would think that Radica could shift some manufacturing capacity and take care of this.

Jon Bird
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