Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Craig Richards who wrote (47116)	2/7/1998 11:03:00 AM
From: jwk	Read Replies (1) of 58324

The goal of an everywhere, all the time $99 Zip was announced by KE way back when. He has always said that's still the goal. The point in the CC was that the ad campaign was necessary to reach and educate the next level of buyers. Simply lowering prices would leave the uninformed walking-by lower priced Zips. He also said they had solid market research to support this approach, but his presentation of the information was confused and muddeled (imho) >> Perhaps KE didn't want to talk about price reductions in the conference call because he didn't want anyone to delay their purchases of IOM products in order to wait for lower prices. Maybe it's better to keep consumers in the dark about these kinds of things? <<

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