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Non-Tech : APCO Automobile Protection Company

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To: Sergio H who wrote (1121)2/7/1998 11:16:00 PM
From: Robert DeHaven  Read Replies (1) of 3351
 
Sergio: We are still "early" in APCO's performance cycle. I truly believe this is a find. As Warren Buffet says he picks stocks which are easy to understand. APCO is not a complicated story. Its a simple idea being played out by intelligent management to a multi billion dollar market. Everyone who buys a car certainly will want protection if it breaks...so why not invest the few hundred more to get it? But APCO is not burdened by any risk....they are a broker: plain and simple. The are successful because they have excellent management who has kept the systematic risk minimized and actually exploited the market by exposing other's business model flaws. As APCO has stated it takes them on average 12 seconds to answer a call...and a couple of minutes to process a claim. It takes their competitor's 12 minutes ...or more.

Folks, you won't get rich tomorrow on APCO but you certainly can sleep well owning it...

I still believe we are holding a $12 asset now and can still buy a dollar's worth of stock for say .60

I like that proposition.

good luck,

bob
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