Baidu reportedly axes nearly 15% of staff
After Didi Chuxing and ByteDance, Baidu has reportedly fired staff across its departments.
The Chinese search engine giant has laid off nearly 10% to 15% of its total employees, according to KrAsia, citing a 36Kr report.
Tech in Asia sought to confirm the move, but Baidu declined to comment.
Photo credit: Baidu
A source close to the development, however, told Tech in Asia that by the end of last year, Baidu’s mobile ecosystem unit had started the “adjustment” of some business departments, including education, real estate, games, and live broadcasting.
“But the adjustment was not the rumored large-scale layoffs. Relevant adjustments [were] completed in 2021,” the person added.
Chinese tech titans have been trimming their workforce in a bid to sail through the government’s regulatory clampdown, which has put their businesses in jeopardy.
Earlier this month, it was reported that Didi Global, the Chinese ride-hailing behemoth, was going to slash 20% of jobs across all departments.
Short-video platform Kuaishou was also looking to reduce its staff by 30%, starting with employees in its international business unit, according to reports late last year.
TIA Writer
Samreen Ahmad
I write on start-ups, tech and all things that impact them.
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