Amazon is shutting 68 retail stores, ending Amazon Books, 4-star and Pop Up shops
PUBLISHED WED, MAR 2 20222:44 PM ESTUPDATED AN HOUR AGO
Annie Palmer @ANNIERPALMER
CNBC.com
KEY POINTS
-- Amazon plans to close all locations of its Pop Up, Amazon Books and 4-star stores, the company confirmed to CNBC.
-- Over the years, the e-commerce giant has launched an array of brick-and-mortar concepts, from supermarkets to retail stores featuring Amazon-branded electronics and top-selling products that it sells online.
-- But sales growth of the physical stores unit has noticeably lagged the company’s overall retail business.
Amazon is shutting down all its Amazon Books physical bookstores, as well as its Amazon 4-star and Amazon Pop Up shops, which sold a variety of electronics and other hot items.
The closures affect 68 stores across the U.S. and U.K., Amazon said. Closure dates will vary by location and Amazon said it would help affected employees find roles elsewhere in the company. Workers who opt not to stay will be offered severance packages, it said.
Amazon declined to say how many employees would be affected by the closures.
News of the store closures was first reported by Reuters.
Amazon has gradually launched an array of brick-and-mortar concepts, from supermarkets to retail stores offering branded electronics like Fire tablets and Echo smart speakers. The 4-star stores, in particular, attempted to mesh Amazon’s in-store and offline operations by featuring top-selling products in its web store.
But sales growth of the physical stores unit has noticeably lagged the company’s overall retail business. Physical stores, which includes Whole Foods and Fresh outlets, reported lower sales in 2021 than in 2018.
Amazon is trimming its physical retail footprint after coming off its slowest growth rate for any quarter since 2001. Shares are down more than 8% so far this year, and the stock was the worst performer in the Big Tech group last year.
An Amazon spokesperson said the company “remains committed” to building long-term physical retail concepts and technologies, citing the recently launched Style stores, the first foray into physical clothing stores. The company also said that it would continue to focus on its Amazon Fresh and Whole Foods Market grocery chains, Amazon Go convenience stores, and to embrace the Just Walk Out cashierless technology.
Amazon has also introduced other experimental retail technologies like Amazon One, which lets users scan the palm of their hands to pay for items, and Dash Carts, a shopping cart filled with sensors that lets shoppers check out without a cashier.
The physical stores unit is currently overseen by Dilip Kumar, a former “shadow” of Amazon founder Jeff Bezos.
Amazon closing 68 stores, ending Amazon Books, 4-star, Pop Up shops (cnbc.com) |
