Netflix (NFLX) and the Streaming Wars Message Board

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Technology Stocks : Netflix (NFLX) and the Streaming Wars

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From: Glenn Petersen	3/4/2022 10:30:09 AM
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Disney+ to launch cheaper ad-supported tier later this year PUBLISHED FRI, MAR 4 20229:03 AM EST UPDATED AN HOUR AGO Lauren Feiner @LAUREN_FEINER Alex Sherman @SHERMAN4949 CNBC.com KEY POINTS -- Disney announced a new ad-supported tier for its Disney+ streaming service on Friday. -- Disney did not provide a launch date or price for the new tier, but said it would come later this year. -- Adding an advertising-support tier will allow Disney to boost average revenue per user — a metric that currently trails most rivals. Disney announced on Friday a new ad-supported tier for its Disney+ streaming service that will launch in the U.S. later this year. Disney did not provide a launch date or price for the new tier. The new ad-supported tier will expand internationally in 2023. The company said in a press release that the new offering would be “a building block” in achieving its goal of reaching 230 million to 260 million Disney+ subscribers by 2024. Adding an advertising-support tier will allow Disney to boost average revenue per user — a metric that currerently trails most rivals. Comcast Chief Executive Officer Brian Roberts said last quarter NBCUniversal’s Peacock had ARPU of nearly $10 per month per user, driven largely by advertising. The average revenue per user per month for Disney+ in the U.S. and Canada was $6.68 last quarter. WarnerMedia’s HBO Max, Paramount Global’s Paramount+ and Discovery’s Discovery+ are among the streaming services that already offer advertising-supported streaming options. Hulu, majority owned by Disney, also already offers an ad-supported product for $6.99 per month, compared with its ad-free service, priced at $12.99 per month. Disney is streamlining backend technology to enable selling advertising on all of its streaming products, according to a person familiar with the matter. Disclosure: Comcast is the owner of CNBC parent company NBCUniversal. Disney+ to launch cheaper ad-supported tier later this year (cnbc.com)

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