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Technology Stocks : Apple Inc.

AAPL 273.40

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Dec 26 9:30 AM EST

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To: Doren who wrote (8299)	2/8/1998 8:48:00 PM
From: Marc Newman	Read Replies (1) of 213177

The remaining Mac stores are getting stronger (via MacCentral): ...regional retailers say they're seeing Mac activity pick up. "We definitely do have a lot more activity lately a lot more than we've had at any time in the past two or three years," Tom Duhr of Computer City said. Apple's snail ad ran during the NBA All-Star game today. The two-page ad in last week's WSJ looked good too. It seems to be a good blitz and they have to keep running these ads until we're all sick of them. They are working (anecdotally, via Rumors): I work as a salesman at one of the companies recently dropped from the Apple retail ranks, and I am truly sorry to see that happen, as I was the Apple guy in the store. But that aside, even though today was a low traffic day, I still fielded four questions prompted by the new snail-backed apple ads. Each customer was amazed at the thought that some computer could beat out the new 333 P2 that we have.

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