Scientific-Atlanta to demonstrate HDTV encoder at NAB.....................
Scientific-Atlanta's New HDTV Products To Help Broadcasters Meet FCC Digital Television Mandate
PRNewswire
Fri, Feb 06 1998
PowerVu system can deliver vital digital television capabilities for
broadcaster or cable transmission applications
ATLANTA, Feb. 6 /PRNewswire/ -- Scientific-Atlanta (NYSE: SFA), today announced the introduction of two new high definition television (HDTV) products to expand the PowerVu(R) digital video compression system, the PowerVu HD High Definition Encoder and PowerVu HD High Definition Decoder. The new products will provide critically needed capabilities for the more than 1600 U.S. television stations which must comply with an FCC mandate to be on the air with DTV (Digital Television) programming over the next five years.
In a digital network, encoders and decoders perform essential operations for the cost-effective, accurate delivery of video to viewers. The PowerVu encoder analyzes the video and determines the most efficient method for compressing it. Proper compression enables the digitally compressed video signal to require only a fraction of the satellite space an analog signal would require. At the receiving site, the decoder reverses the process and accurately restores the images to their proper format for viewing on a television set.
As broadcasters convert their signals to a digital format, these new products will enable them to deliver the HDTV signals for viewing on the next- generation digital televisions expected to be available in late 1998. The PowerVu HD products will provide features designed to ensure picture quality and offer broadcasters or cable providers new revenue opportunities through subscription services. Additionally, data broadcast services similar to those delivered by the Internet may be provided using the PowerVu HD products.
"The new PowerVu HD products continue the heritage of satellite video technology development at Scientific-Atlanta that began in the 1980s. They build upon the three generations of Scientific-Atlanta satellite digital compression products already in service and herald the beginning of our fourth generation products," said Perry Tanner, president of the Satellite Television Networks business unit at Scientific-Atlanta.
PowerVu HD Products
"Our years of experience in the digital television marketplace and an understanding of the capabilities our customers require in an HDTV product offering drove the development of the PowerVu HD products," added Tanner. "We selected Digital Vision AB of Sweden to develop HD products to our specifications. Our experience in delivering digital technology, coupled with Digital Vision's well-known reputation for developing high-quality video products, will enable users of the PowerVu HD products to confidently enter the high definition television arena."
The new PowerVu HD High Definition Encoder and Decoder will be previewed at the NAB '98 show and conference in Las Vegas, Nevada April 6-9.
Scientific-Atlanta, Inc. (http://www.sciatl.com) is a leading supplier of broadband communications systems, satellite-based video, voice and data communications networks and worldwide customer service and support.
"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. A variety of factors could cause the Company's actual results to differ from the anticipated results expressed in such forward-looking statements. Investors are referred to the Company's Cautionary Statements (Exhibit 99 to the Company's most recent Form 10-Q), which statements are incorporated into this news release by reference.
PowerVu is a registered trademark of Scientific-Atlanta, Inc. SOURCE Scientific-Atlanta, Inc.
(Copyright 1998) |
