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Strategies & Market Trends : Buy and Sell Signals, and Other Market Perspectives
SPY 681.89+0.3%Oct 31 5:00 PM EST
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To: techtrader73 who wrote (174657)5/24/2022 8:59:51 PM
From: Trader771 Recommendation

Recommended By
Hawkmoon

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I haven't heard Delta mentioned in a while. I see it's still in business but has evolved over the years. I've always had issues with it.

So the story goes something like this: Wilder is doing poorly as a trader so he writes his New Concepts book in 1978 which is he most famous for and makes good money off the book. In 1983 Jim Sloman calls him up and proposes selling him Delta for $100K because he wants the money to start a new project.

First Holes: Sloman should have been able to earn the money from trading if Delta was all that it was cracked up to be. For Wilder, why did he need something new if his New Concepts techniques were so great?

Wilder buys Delta and also Adam Theory from Sloman, writes two books about them as well as starts selling memberships into the Delta Society. Sloman later creates Ocean Theory (next hole) and in his book says Delta's failure is it has some arbitrariness and that's why he kept looking for something else. If the creator says it has flaws that should mean something. Wilder for his part keeps the business running but does he make money from trading with Delta? Here's an exact quote from an interview with him (maybe the biggest hole):

"Probably, what contributed the most to my success over the years was my ability to write advertising copy."

So much for Delta or his trading prowess. He would go on to write a phenomenal book on personal finance, my favorite of his (I'm guessing I'm one of the few who have read all 4 of his books) called "The Wisdom of the Ages in Acquiring Wealth." I recommend it to every college kid.

Both Wilder and Sloman have passed on now but it seems like Delta's legacy is just a lot of marketing hype that neither its creator nor spokesperson could make any money with.
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