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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ)

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To: Zebra 365 who wrote (5373)2/9/1998 10:56:00 PM
From: Zebra 365  Read Replies (4) of 23519
 
We made the Ladies Home Journal !!

Some may recall, (Linda K. quoted me) that I said about a month ago that VVUS ads need to be in Ladies Home Journal for real effect. But I actually figured that we would probably get a play in one of the "Medical articles" in LHJ, I was right. March 1998 issue, page 17 "MY HUSBAND IS IMPOTENT" under, I believe, a recurring column entitled "Can This Marriage be Saved?"

At the end three treatments are discussed, Caverject, the vacuum pump and MUSE, by name. Also, On the horizon, pills to take an hour before sex. Only one flaw, they implied that MUSE was also "on the horizon" with the "pills".

Believe me this can have more impact on sales than the WSJ ads.

No name was given for the "pills"

Zebra
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