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Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST

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To: Zebra 365 who wrote (7253)2/9/1998 11:58:00 PM
From: Sowbug  Read Replies (2) of 27307
 
Forget the extra $2 per month, most subscribers won't pay it.

I disagree. Can you name the monthly service fee for your home telephone line? What's your cable service cost every month, exclusive of taxes? How much does a kilowatt-hour of electricity cost you? How about the current percentage of your monthly mortgage payment that goes to principal?

The point I'm making rhetorically is that most people just pay their monthly bills and scrutinize them only if they're way out of line. I doubt more than a small percentage of AOL subscribers will flip out, or even notice, when the usual line in their credit card statement changes from $19.95 to $21.95. And even if they did notice, what else are they going to do? Cancel and try to deal with a standard ISP? Many AOL users don't even know what an ISP is.

Whether Case said it or not, AOL raised the rates because it can.
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