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Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST
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To: Andrew Shih who wrote (7255)2/10/1998 1:29:00 AM
From: OtherChap  Read Replies (2) of 27307
 
Another reason yahoo will eventually tank:

No matter how much they say their brand name is the
reason people come to their site, the fact is that
they get a majority of their hits from the search button
on netscape's browser.

When the source code is released next month, and dozens
of versions of netscape are floating around, all with
the search button pointing to different locations, or
allowing you to customize it, what happens?

What happens if netscape gets bought by Sun or IBM, and
they decide to make the search button go directly to
the new IBM search engine? Dont think they won't leverage
the value of those buttons- they are the only "Real estate"
that the web ever had.. Yahoo's contracts with the "search button"
are up for renegotiations every year..

If netscape gets bought, Yahoo may very well lose a majority
of its traffic if the search button is changed.
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