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Strategies & Market Trends : Bob Brinker: Market Savant & Radio Host
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To: Bill Shepherd who wrote (3267)2/10/1998 1:41:00 AM
From: sea_biscuit  Read Replies (1) of 42834
 
... could this simply be a case poor "placement" of commercials, e.g., some uninformed engineer programming the commercials to play at predetermined times, regardless of the context of the feed from ABC?

Unlikely. Because, of late, we hear announcements like, "... we now join the program already in progress" (or something to that effect). In fact, this is what I was referring to when I told them in my email that their performance has actually changed for the worse in recent times.

So they are very well aware of what they're doing. Probably they know how to fix it too, but they don't want to. (And they certainly won't fix it if they think that the local listeners are a bunch of scared cats!).

Dipy.
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