Thanks, Chirodoc, but I'm over-subscribed...
When it comes to questions for SEEK reps, that is.
I know that everybody's bound to have read the IDG.net
news about SEEK: another real sales coup. But, please, good folks,
also read Steve Harmon's Internet Stock Report today. Though it
only mentions SEEK one time directly, it's whole subject should
be of great interest to all SEEK (and other search engine) holders.
Why? In essence, it summarizes one of SEEK's greatest advantages
going forward. Vastly under-marketed, yes, but nonetheless true:
SEEK offers the best value to advertisers because of its ability
(through technology provided by Aptex (sic) Software, a division
of HNC Software) to hone in more accurate targets; thus SEEK is
in a wonderful position to offer revenue-sharing and PPL (pay-per-lead_
arrangements with its advertisers. This is absolutely unassailable
marketing proposition. (I know because, indirectly, I'm using it
to my best advantage for various clients.)
However, these e-commerce relationships ARE NOT instant
pay-off situations for SEEK. But, SEEK has gotten a head start
on all of this PRECISELY BECAUSE THEIR ENGINE ALLOWS THEM the
confidence to cut these deals. A case where superior technology
is being used as a way to create new ways of doing business: what
Harmon calls ultradirect marketing, or my folks call MICROMARKETING.
Don't know the short-term value of any of this. But, am confident
in my LONG position.
Now, really, I'll go back to lurking. But, I will report
anything that I learn from the reps in about two weeks. Thanks...
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