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Non-Tech : McDonalds (MCD)
MCD 298.43-1.3%Oct 31 9:30 AM EST

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From: Sr K6/23/2022 3:03:59 PM
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McDonald’s Tightens Restaurant Ownership Rules as it Looks for New Franchisees

Burger giant adds new standards to owner reviews; ‘A new franchise term is earned, not given’

Franchisees run 95% of the company’s restaurants in the U.S.; a McDonald's outlet in San Leandro, Calif., last AprilPHOTO: GETTY IMAGES

By Heather Haddon

Updated June 23, 2022 2:58 pm ET

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McDonald Corp. is planning to make some of the biggest changes in decades to the franchising system that underpins its U.S. operations, as it seeks to reinvigorate its base of restaurant owners.

Executives this week notified the burger chain’s franchisees that they will have to go through a more stringent review every 20 years to keep their restaurants, according to an email to franchisees viewed by The Wall Street Journal. McDonald’s will consider new factors, like performance history, as it asks owners to apply to keep their locations. The company will consider new factors, such as customer complaints, to determine which McDonald’s franchisees can add new locations.

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