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Technology Stocks : FLSH - M-FLASH SYSTEMS DISK PIONEERS

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To: burt l seifman who wrote (342)2/10/1998 1:16:00 PM
From: burt l seifman  Read Replies (2) of 923
 
It's OK I don't mind talking to myself. The previous message was released again yesterday. But that is not why I am writing, I noticed an announcment by phoenix technologies where they won a jvc contract for their new cam corder. In their announcement which is below, I have to learn a better way of doing this, pheonix mentions it's use of m-systems algorithims for the flash disk process. I get a feeling, which I hope is not wishful, that things are going right for them and all will be rewarded.

Burt

Phoenix Technologies' PICO Group Provides PicoStor FLASH Management Software For New JVC DualCam Compact VHS Camcorders

Business Wire via Dow Jones

SAN JOSE, Calif.--(BUSINESS WIRE)--Feb. 10, 1998--

JVC Licenses Phoenix PicoStor From Phoenix Technologies'

PICO Group to Enable PC Compatible Storage of Data on New

Family of Video Camcorders

Phoenix Technologies Ltd. (NASDAQ:PTEC) -- the leading supplier of
standards-based compatibility software for personal computers, peripheral
interconnects and information appliances, today announced that JVC (Victor
Company of Japan, Limited) has licensed Phoenix PicoStor, for use in the new
GR-AXM700 DualCam VHS-C Camcorder, recently announced at the Consumer
Electronics Show.

PicoStor from Phoenix Technologies' PICO Group provides an essential software
foundation for storing and transferring a variety of data, including digital
still and video images, and sound on affordable and low power FLASH chips.

Phoenix PicoStor provides a PC-compatible file system layer and a FLASH
algorithm interface layer that supports SmartMedia, CompactFlash and on-board
embedded FLASH drives. Developers of digital still cameras, camcorders, or
digital voice recorders can incorporate Phoenix PicoStor into their platform to
support a variety of these emerging personal storage formats to ensure
compatible data transfer with a PC.

Phoenix PicoStor includes algorithms developed by M-Systems, leaders in FLASH
Disk Technology. Phoenix PicoStor works in a variety of RISC environments,
including systems using processors from Mitsubishi, Hitachi, ARM, and others.

"Phoenix Technologies Ltd. is very pleased to be JVC's development partner in
bringing their new DualCam to market using Phoenix PicoStor," said Jack Kay, CEO
of Phoenix Technologies. "As Phoenix builds upon its success in the personal
computer market, we have developed PicoStor and our broader suite of software
foundations for digital cameras to bridge the gap between these devices and
PCs."

As consumer electronics devices begin to exchange data with personal
computers, consumers demand simple yet robust data storage and transfer
capabilities. In response, Phoenix PicoStor provides reliable data storage
functionality that seamlessly enables compatibility among personal computers,
hand held, and consumer appliances.

"In North America, the digital camera market is growing at a very healthy 43
percent through the year 2002", said Kristy Holch, principal of InfoTrends
Research Group.

"Removable storage on digital cameras is growing even more aggressively. The
number of cameras sold with removable storage is projected to grow from 54
percent in 1997 to almost all digital cameras by 2002. With PicoStor, Phoenix
Technologies' PICO Group has positioned itself to be a technology leader in this
market."
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