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Technology Stocks : Netflix (NFLX) and the Streaming Wars
NFLX 94.06-0.7%12:17 PM EST
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From: Sr K7/13/2022 4:33:16 PM
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4:11 update

Netflix Partners With Microsoft for New Advertising-Backed Option

Microsoft will supply technology and sales support for streaming giant’s initiative to boost revenue

Netflix said in April that it was looking to give consumers an ad-supported option.PHOTO: JOSH EDELSON FOR THE WALL STREET JOURNAL

By Sarah Krouse

Updated July 13, 2022 4:11 pm ET

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Netflix said it selected Microsoft as its technology and sales partner as the streaming giant prepares to offer a low-cost, advertising-supported streaming plan.

Netflix said in April that it was looking to give consumers an ad-supported option to help boost subscription growth and generate a new stream of revenue. In the March quarter the company posted its first loss of subscribers in more than a decade.

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