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Technology Stocks : Intel Corporation (INTC)
INTC 33.62-4.2%Nov 20 3:59 PM EST
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To: David S. who wrote (47597)2/10/1998 7:37:00 PM
From: Paul Engel  Read Replies (1) of 186894
 
David - Re: " then would they sell it for about $50 wholesale and would it cost about $100 - $125 retail?"

My guess is that Intel will sell the 440 BX for $35 to $50. Historically, chip set prices have been very modest. Intel will make and sell these not to make outlandish profits on the chip sets, but to make the cost of the motherboards "reasonable".

Remember - selling the Pentium II/Deschutes that plugs into a 440BX motherboard is Intel's primary objective.

As for retail - there is not much of a retail market for chip sets these days. The 440 BX will probably be packaged in a plastic BGA package with >300 solder bumps (not really pins). This is a surface mount package so it does not really lend itself to the home hobbyist for buying and making his own circuit boards.

As for screwdriver shops, I would expect the typical "high price" to be the rule of the road for completed motherboards initially, with the costs declining over time.

In the recent past, ASUS seems to have been the most aggressive using the 440LX - with motherboards selling for around $249 (single Pentium II) to $379 for Dual Pentium II motherboards (440LX with AGP connectors).

I would guess that the 440BX motherboards (Slot 1) will start off at around $279 - $299 a piece - single Deschutes slot. Don't forget - 100 MHz SDRAM DIMMS will be required.

Paul
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