Verde announces strategic sales partnership with Lavoro, Latin America's largest distributor of agricultural inputs
BELO HORIZONTE, Brazil, Aug. 16, 2022 (GLOBE NEWSWIRE) -- Belo Horizonte, Brazil.
Verde AgriTech Ltd (TSX: "NPK") ("Verde" or the "Company") is pleased to announce that it has entered a strategic partnership with Grupo Lavoro ("Lavoro"), the largest distributor of agricultural inputs in Latin America, to more swiftly open up new markets for Verde's multinutrient potassium products, BAKS(TM) and K Forte(TM) sold internationally as Super Greensand(TM) (the "Product") in Brazil (the "Partnership").
Lavoro operates over 190 stores, staffed by 2,500 employees in Brazil, many of whom are agronomists and farming specialists who work closely with its over 55,000 clients. Lavoro will be a distributor of Verde's Products.
"There is an increasing demand for products that enable more sustainable food production methods. We are therefore proud to now offer Verde AgriTech's Products to our portfolio, expanding the options for our clients", commented Roberto Rosa, Lavoro's Purchasing Director.
"Over the years, Verde has assembled a formidable sales team that supports our clients from the first contact all the way through to a successful harvest. Lavoro embodies many of our team's values and competencies, but with a reach beyond Verde's current geographical scope. Furthermore, Lavoro's track record in promoting biological products in Brazil will help accelerate the successful uptake of K Forte-Bio Revolution, helping enable the fourth agricultural revolution through microorganisms across Brazil", commented Cristiano Veloso, Verde's founder, and CEO. |
