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Mark Zuckerberg's avatar doesn't look his best in Horizon Worlds. / META -------------------
Mark Zuckerberg isn’t a great ambassador for the metaverse.
Meta’s CEO kicked off another round of controversy with a screenshot celebrating the launch of Horizon Worlds, the company’s AR/VR metaverse platform, in France and Spain. Shot in the style of a selfie, it shows a poorly detailed rendition of Zuckerberg’s avatar staring past the camera. Crude 3D models of national landmarks sit behind him on a generic green landscape.
“It was a horrific PR move to put out those photos,” says Stu Richards (a.k.a. Meta Mike), partner success lead at GigLabs and Cofounder of Versed.
Meta’s metaverse hype leads to real-world backlashZuckerberg’s virtual selfie quickly went viral across numerous social media accounts. A tweet by user @ordinarytings, which claimed Horizon Worlds is “surely dying in the dark,” led the charge with more than 31,000 likes and over 4,500 quote tweets or retweets.
It’s not unusual for a tech CEO to receive a thrashing on Twitter, but the scale of the response–boosted by Mashable, The Daily Dot, and Kotaku–was suffocating. It's hard to mount any defense of Meta’s ugly, simplistic screenshot. “I think the response is fair,” says Richards. “I’ve not been super impressed by what they’ve put out.”
Clearly, Zuckerberg’s post did not go as planned. But this begs the question: why?
“If they’re going to use game tech to build a VR game platform that’s supposed to be a cross between a Roblox style UGC platform and a social MMO, maybe they should have people who have experience.” —Rafael Brown, Symbol Zero
Rafael Brown, CEO of metaverse event company Symbol Zero and former game designer, thinks the company’s metaverse issues are rooted in difficulty keeping up with the level of fidelity common in the game industry.
“Facebook is out of touch with game-style software development practices and expectations on art direction and character/avatar development,” says Brown. “Keep in mind their other internal projects like Quill, et cetera, that they’ve jettisoned and lost [staff over].”
“All I wonder is, if they’re going to use game tech to build a VR game platform that’s supposed to be a cross between a Roblox style UGC platform and a social MMO, maybe they should have people who have experience,” says Brown. “They really need better art direction, technical art direction, game direction, and tools direction.”
A group of researchers from Reality Labs, Meta’s AR/VR research division, showed a paper titled “Authentic Volumetric Avatars from a Phone Scan,” which describes how smartphone photos with depth of field data can be paired with machine learning to achieve sharp, photorealistic results with accurate real-time facial animation. The detailed expressions shown by researchers at Reality Labs stands in stark contrast to the current state of Horizon Worlds’ avatars.
Authentic Volumetric Avatars From a Phone Scan (SIGGRAPH 2022) WWW.YOUTUBE.COM -----------------------
Richards notes that Meta’s current mainstream headset, the Meta Quest 2, may be partially responsible for the Horizon Worlds’ limitations. “[Meta is] building out tech that will have the mechanics in place to better focus on things like expression,” says Richards—but the affordable Quest 2 opted not to include sensors that can gauge a user’s expression or track their eyes. “They’re trying to create adoption first. Once that happens is when they’ll focus more on integrating features.”
Zuckerberg said the upcoming, yet unnamed headset will offer “the ability to now have eye contact in virtual reality, have your face be tracked so that your avatar is not just this still thing, if you smile, or you frown, or you pout, whatever your expression is, to have that actually in real time translate to your avatar.” His remarks sound a lot like what's already been shown at SIGGRAPH and in other, earlier Meta research demos.
This could silence critiques of Horizon Worlds’ awkward, stilted graphical style—though only if it works as advertised.