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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 234.70

-1.2%

Nov 14 9:30 AM EST

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To: Tom D who wrote (1523)	2/11/1998 11:35:00 AM
From: Don Westermeyer	Read Replies (3) of 164684

Tom, Do you think revenues will double without advertising? And if they quit, others will be advertising taking market share away from them. My point is no low-margin retailer cannot ever afford to quit advertising, and without it, AMZN's profits aren't all that great, that's all. If others actually want this market, expect plenty of advertising from them and a possible price war. Do you think others will just play dead (especially BKS and BGRP)? AMZN has only 25% more to go before it is valued more than BKS!

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