Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 234.70

-1.2%

Nov 14 9:30 AM EST

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To: Don Westermeyer who wrote (1525)	2/11/1998 11:49:00 AM
From: Tom D	Read Replies (2) of 164684

No, AMZN plans to continue to advertise. I think they are trying to steal the dominant market share before their competitors realize it has happened. I am in this long-term (more than 3 year expected investment). My argument is that AMZN is willing to plough potential profits back into the advertising budget. So, I don't think the P/E will be a meaningful yardstick for a couple more years. At a shareholders meeting in 1997 an officer from Barnes and Noble said something to the effect that they would not allow their online business to adversely affect overall profitability (I don't have the exact quote in front of me here at work). This limits their arsenal in the war for market share. Best Regards, Tom D

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