Lol. Let's go down the rabbit hole a little bit here, shall we?
Green bubble trouble — how Apple geniously employs dark psychology with iMessage
“So what? Android users get lime-green chat bubbles. What’s the big deal?” some may say.
If you, as an iPhone user, ever caught yourself thinking, “Green?! Ugh! It’s a lowly Android user!” you’ve been played like a fiddle — or better yet — a pawn in one of Apple’s most successful psychological marketing campaigns in its history. Hell, I’d even go as far as saying that the Cupertino-based tech giant’s iMessage color-differentiation strategy is pure genius.
Color differentiation seems relatively innocuous. How could something as harmless and inoffensive as dissimilar hues cause such a stir? Well, think about it. Even complexion variation, one of the most frivolous, silliest things one can fixate on, has sparked superiority and inferiority complexes among humans, so it’s not far fetched that color psychology in marketing incites similar effects, right?
Sitting in their ivory tower, I can’t help but humorously wonder if Apple brainstormers once came together and asked, “Think! What’s the most repulsive color that will cultivate an extreme aversion to Android owners?”
“How about beige?” one may have responded. “It reminds me of the weeds on my lawn, my grandma’s chewed-up couch, and Bob’s ugly work pants.” Bob then responds with a highly offended “Hey!”
But after a long deliberation, they settled on a vomit-inducing, highlighter green — one of the ugliest colors known to mankind. With iPhone users conditioned to associate Android users with a jarring, unsightly stimulus (putrid green), it’s no wonder iOS owners look down on their non-iPhone counterparts like they’re doing the TikTok Rosalía challenge.
More Fun At: techtelegraph.co.uk |
