| | | It’s official: Netflix ad-supported tier will cost $6.99 and launch next month
Netflix ( NFLX) has revealed key details about its upcoming ad-supported tier.
The company's ad plan, dubbed "Basic with Ads," will cost $6.99 a month in the U.S. and officially launch on Nov. 3 at 9AM PT — just ahead of Disney's ad-based offering on Dec. 8 (which will be priced at $7.99.)
"Basic with Ads" will complement Netflix's existing ad-free tiers, and be available in 12 countries, including the U.S., the U.K., Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, and Spain.
The tier will roll out in several stages with Canada and Mexico being the first two countries to access the new offering on Nov. 1. All other eligible countries, excluding Spain, will see a Nov. 3 launch date with Spain rounding out the rollout on Nov. 10. Pricing will vary depending on the country.
In terms of the $6.99 price tag in the U.S., Netflix said it's "not heavily anchoring" its pricing based on competition (Disney+ with ads will cost $7.99), but rather the entertainment value it can deliver to members.
More at: finance.yahoo.com |
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