Bob Brinker: Market Savant & Radio Host Message Board

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Strategies & Market Trends : Bob Brinker: Market Savant & Radio Host

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To: sea_biscuit who wrote (3309)	2/11/1998 3:34:00 PM
From: WeisbrichA	Read Replies (1) of 42834

RE: KGO/BB Slot They will drop moneytalk only if the "arbs" show listeners falling off in BB's time slot. They (ABC,Luckoff, and KGO) make profit on advertising. Perhaps BB doesn't show as well in ratings and KGO sells more local ads crammed into the time slot to cover more of the syndication fee and make profit better. If locals chop into the show, the Brinker (syndication contract party) people are the ones to follow up on this. Little we can do locally. Listeners are not in the direct channel. We are the victims of the rating services and paying advertisers. RW

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