Elon’s 44B$ investment is doing great, except for losing most of his employees, half his advertisers, and failing to stop the Chinese government’s news suppression:
50 of the platform's top 100 advertisers, which have accounted for about $2 billion in spending since 2020, "have either announced or seemingly stopped advertising" in recent weeks. These companies had brought in over $750 million in advertising just in 2022, said the report, which relied on data current as of November 21.
Chevrolet, Chipotle Mexican Grill, Ford and Jeep are among the companies that have either issued a statement or have been publicly reported as recently stopping their advertising on the site, the report said. Others, which Media Matters dubbed "quiet quitters," have seemingly stopped their advertisements on Twitter since Musk's takeover, the report found using Pathmatics data. Those companies include AMC Networks, AT&T, BlackRock, Chanel and Kellogg, among others. cbsnews.com
In mass layoffs and resignations, Twitter’s overall staff has been slashed from about 7,500 to roughly 2,000, surviving employees estimated. Some groups, including those dealing with human rights issues, safety concerns and deceptive foreign influence operations, have been reduced to a handful of people or no staff at all…
Sunday’s campaign was “another exhibit where there are now even larger holes to fill,” the ex-employee said. “All the China influence operations and analysts at Twitter all resigned.”
Numerous Chinese-language accounts, some dormant for months or years, came to life early Sunday and started spamming the service with links to escort services and other adult offerings alongside city names.
The result: For hours, anyone searching for posts from those cities and using the Chinese names for the locations would see pages and pages of useless tweets instead of information about the daring protests as they escalated to include calls for Communist Party leaders to resign……… cbsnews.com
And now Apple may delete Twitter from their App Store…. |
