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Strategies & Market Trends : Bob Brinker: Market Savant & Radio Host

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To: Bill Shepherd who wrote (3322)2/12/1998 10:42:00 AM
From: Bob Brinker, Jr.  Read Replies (3) of 42834
 
How can someone send an email that is *locked* to ensure it is not illegally forwarded to anyone else? You might reply, well I could also copy the letter and fax/mail it everyone. Or you may scan in the letter and email a scanned copy. All of these other methods require some effort on your part and are a blatant violation of copyright rules. Email forwarding can be accomplished in seconds and is not as clear a violation of copyright rules. I forward emails that I receieve everyday to dozens of people. It takes seconds. If people received the letter via email, undoubtedly it would be illegally forwarded (distributed) to unpaying subscribes. This is unfair to all of the loyal paying subscribers.

The web does offer some interesting possibilities but you must realize it also increases the costs significantly. One would need to maintain a login/password for all *registered* guests. What would prevent someone from *sharing* their login/pw with others?

As you can see, distributing the letter electronically presents some very challenging hurdles that still need to be conquered.

-bb jr
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