New VVUS Primary Care Promotion
Just received today, another Yellow Package from VVUS. Inside, a patient education package with pamphlet, video and algorithm for titration of MUSE.
Also, for the doc, an outline of applicable CPT and ICD-9 codes for reimbursement for titration of MUSE therapy. Even suggests that many state Medicaid programs are reimbursing for it.
A nice laminated 4-color card with the algorithm for titration, it really suggests titration starting at the 250mcg dose, (instead of the 125mcg), with a comment that 90% of patients in clinical trials selected a dose of 250mcg or higher.
You may recall my speculation earlier that, from what I was hearing from urologists in practice, a lot of the non-refills and unsold product in the channel were the 125mcg and the 250mcg doses. This package tends to reinforce that perception.
This is directed toward the PCP, offers more complimentary education kits, educational brochures (on request, saves sending out a lot of videos to be trashed). Two brochures: "Restore the Feeling" and "Understanding Erectile Dysfunction"
All very well done. I'm starting to do this in my practice, so far only a handfull of patients, but inquiries are increasing. I won't report my results here, because this is not a clinical study and will never have enough patients to reach statistical significance. The one point I will make, I have not seen any significant adverse side-effects at this point that would make me reconsider offering this service.
Zebra |
