Amazon, Rivian in Talks to End Exclusivity Part of Delivery-Van Pact
EV maker seeks to sell to others after order is at low end of range
 The Amazon electric delivery van is one of the three vehicles Rivian builds at its Normal, Ill., factory.PHOTO: JAMIE KELTER DAVIS/BLOOMBERG NEWS
By Sean McLain
, Dana Mattioli
and Nora Eckert
Updated March 13, 2023 9:59 am ET
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Amazon.com Inc. and Rivian Automotive Inc. are in talks to scrap the exclusivity part of their electric-van deal, allowing the auto maker to sell to others, after the technology giant’s order for 2023, according to people familiar with the matter.
Under terms of a 2019 agreement, Rivian is required to sell all of the vans it makes to Amazon. In recent months, Amazon notified Rivian that it wanted to buy about 10,000 vans this year, which was at the low end of a range it previously provided the auto maker, the people said.
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