Kellogg Message Board - Msg: 34223839

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Non-Tech : Kellogg

K 83.44

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Dec 11 4:00 PM EST

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To: Glenn Petersen who wrote (40)	3/15/2023 10:47:44 AM
From: Sr K	1 Recommendation Recommended By Jon Koplik of 42

Kellogg’s Snack Company Gets New Latin-Inspired Name, Kellanova wsj.com Maker of Cheez-It and Frosted Flakes is splitting its business in two—a snacks business and one for North American cereals Kellogg’s snacking business includes such brands as Pringles chips.PHOTO: TIFFANY HAGLER-GEARD/BLOOMBERG NEWS By Jesse Newman March 15, 2023 10:15 am ET SHARE Listen to article (2 minutes) Kellogg Co. is christening its global snacking business Kellanova, following a long tradition of companies borrowing from Latin as they rebrand themselves. By combining the “Kell,” from Kellogg, with “anova,” which incorporates the Latin word “nova,” meaning new, the name reflects the company’s past and its future, according to Kellogg. Exc.

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