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Technology Stocks : America On-Line: will it survive ...?
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To: Bharat Bhatia who wrote (264)10/10/1996 1:02:00 AM
From: Dan Ross   of 13594
 
You're right, neg. cash flow is horrible, but what have advertising revenues risen to. 94 to 95 they increased from 300 million to 1 billion, a huge increase. I do believe that the accounting sucks, in terms of deferring costs, but I am very interested to see how advertising revenues are increasing. If they saw an increase at prior years rate, this could offset some definite costs that they are incurring. A flat rate structure would definitely increase membership and hence, increase advertising revenues due to more people going to various sites on their servers.
Most people leave because of cost. That's why I left and why everyone I talk to left too. However, I don't like their browser. Netscape's rules.

Dan
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