Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Stan J. Czernel who wrote (8518)	10/10/1996 8:00:00 AM
From: Stan J. Czernel	of 58324

This months Newsweek had a full page IOmega ad. This is not unusual: there were a string of IOmega ads in consecutive Newsweek issues a few months ago. What I found interesting is that the most recent add is for Ditto (the others were for Zip), and was pitched towards _businesses_, whereas the previous ads were pitched toward consumers. (you know: the freaked-out teenager, with a death-grip. In the consumer ads the comparison was "insurance for your stuff" versus car insurance; the recent ad's comparison was "insurance for your business versus insurance for your stuff"). I can't beleive that the change in focus is about Ditto being a more "business appropiate" solution than Zip. Rather I'm wondering if this signals a change in IO's focus away from consumers (where the fire is burning fast on its own) and toward business. Comments? On another note: anyone notice the full page Imation ads in ComputerWeek Mag? Can't miss it - shows big and little feet that fill the page. They mention the LS -120. Nothing of any substance in it - one of those "Know who we are and expect good things" kinds of ads that says "zip" (excuse the bad pun).

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