Mark -
Welcome to the thread!
Well, I hate to start off by giving you a downer but
I absolutely *agree* with your post.
The bladder test is - great science. Period.
I for one, don't have a clue what the *real* problem is.
I do know (5 yrs+ exp.) a fair amount about the
marketing of consumer products, and therefore, the
importance of being in the right distribution channels,
at least, with respect to certain types of consumer
goods.
I suspect - but am not certain - that this is part of the
problem with the Bladder test. And I also suspect, given
the length of time it took them to realize that they
needed new marketing/management talent, that current
top management is really ill-prepared to run a business;
i.e. their deadbeats. I do not say this lightly or
just to run at the mouth. I *really* mean it.
Lastly, the reason(s) I am hanging my hat on the colon thing
is twofold:
(a) There is no real (as best I understand it) *current* competitor
to this colon test. So, hopefully doctors will embrace it.
(b) By all means, if we can't get in the front door with the
bladder product, lets have it 'tag a long' with the colon
product - BUT ONLY AFTER - the colon product is established.
Regards
John |
