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Technology Stocks : Zenith - One and Only
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To: Terry Berg who wrote (4415)2/14/1998 1:20:00 AM
From: Dennis W  Read Replies (1) of 6570
 
I just got back from the local Barnes and Nobles where I picked up a copy of Al Dunlap's book, "Mean Business. How I Save Bad Companies and Make Good Companies Great." Chapter 17 covers the Sunbeam turnaround. According to Mr. Dunlap, Sunbeam was turned around in seven months. At the time of Mr. Dunlap's ascension to CEO, Sunbeam was a $1.2 billion company, roughly the same as Zenith's annual volume.

According to the book, Mr. Dunlap believed that the Sunbeam and Oster brand names were two of the company's most valuable assets. Fortune Magazine's February 16 issue contains the "1998 American Customer Satisfaction Survey" in which Zenith ranked Number 13, suggesting that Zenith's brand name also has substantial value. Interesting to note, Zenith had the same Number 13 position in the last annual survey.

The most recent issue of Crain's Chicago Business contained an article discussing stocks that took a jump after the first of the year. The first stock mentioned was Zenith. An analyst was quoted as saying that the jump was probably related to market reaction to the appointment of Jeffrey Gannon as CEO.

This thread is unusually quiet at this time. I know I am awaiting the announcement of Zenith's 1997 fourth quarter results. But I am awaiting with even greater anticipation Jeffrey Gannon's announcement of Zenith's turnaround strategy.
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