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I am glad to hear that someone in the professional investment community is following DRNK. In fact, I did have a question or two. If a six-pack of Old San Francisco seltzer retails for $1.99, what is DRNK's share of that, the supermarket mark-up, and the bottler's cut, in general terms? Also, I noticed there were 4-packs of Stewarts cream soda and cream ale (?) on the shelf, only they were relatively expensive at $2.65 per pack so I didn't buy any. I was somewhat frustrated because I felt the company should be working with the supermarkets to promote their products, e.g., a 2-for-1 special, giveaways, etc. Also to sell singly the way Fresh Fields has cold drinks displayed as you wait at the cash register. I guess DRNK isn't staffed up to do that yet. Also, the DRNK products aren't carried by Giant and Safeway, the DC area's leading chains. I guess I am quibbling too much - what do you expect for a 2 1/4 buck stock? |
