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Non-Tech : Any info about Iomega (IOM)?
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To: Trakker who wrote (8574)10/10/1996 2:13:00 PM
From: Jeffery E. Forrest   of 58324
 
Inre Ditto ads- Looks to me as if IOMG has figured that a slight image adjustment is in order. Right now IOMG is viewed by the Conservative Business community right up there with tie-dyed t-shirts, deadheads, etc. Pick your own counterculture to fill in the blank.

At any rate they must know that to infiltrate the business market they will have to approach marketing from a different angle then the "stressed out teen" trying to hold on to all "his stuff".
They need to be taken seriously and right now I don't believe the "mainstream" business community does. (all the Motley Fool stuff hasn't helped on this front either, "Real" business men don't wear hats with bells on them )

Enter the Ditto. (1) the name isn't as "hip"(read threatening) as Zip or Jaz.
(2) It would fill most business applications needs easily.
(3) Once they're in (the trojan horse you spoke of in an earlier post) It will be easier to sell them (biz folks) a Jaz drive (as you also said)

Remember-Business community is a very conservative bunch. An LS-120 "sounds" official, more business-like than a Jaz or a Zip. Jaz/Zip is that "crazy kid stuff" and doesn't fit in easily, so maybe IOMG figures the Ditto fits the "square hole" a little better.

Go to the procurement dept. of Big Biz and see which they are more willing to buy -a conservative sounding LS-120 or a hip Zip/Jaz. I'm betting they go conservative and damn the performance advantages.
They like NUMBERS not COOL names. IOMGs just covering all the bases.
Just a thought,
Jeff
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