Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023
Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023 (yahoo.com)
SAN FRANCISCO, Aug. 28, 2023 (GLOBE NEWSWIRE) -- Today, Dolby Laboratories, a leader in immersive entertainment experiences, unveiled its latest innovation in immersive audio – Dolby Atmos FlexConnect. TCL, a world leading TV brand, will be the first to implement Dolby Atmos FlexConnect in its 2024 TV lineup.
Dolby Atmos FlexConnect is a new feature that seamlessly pairs together a TV’s sound system with accessory wireless speakers to unlock a more extensive and immersive Dolby Atmos sound experience. It then intelligently optimizes the sound for any room layout and speaker setup, transforming any seat into the best seat in the house. TCL will also launch a line of accessory wireless speakers designed to complement its upcoming lineup of TVs with Dolby Atmos FlexConnect.
“Consumers shouldn’t have to move their furniture to experience better audio, but rather audio should adapt to them,” said John Couling, Senior Vice President, Entertainment, Dolby Laboratories. “Dolby Atmos FlexConnect is an entirely new category of experience that offers consumers the freedom and flexibility to choose how they want to arrange their devices while still getting a great immersive Dolby Atmos experience.”
“We are very proud to take a significant step forward on the future of immersive audio with our latest partnership with Dolby. Delivering great experiences for our customers is at the forefront of what we do,” said Frédéric Langin, Chief Commercial Officer, TCL Europe. “With Dolby Atmos FlexConnect, users can unlock incredible immersive sound no matter how they arrange their audio devices. We can’t wait to introduce the world to this new tailored sound experience with our upcoming lineup of TVs and accessory wireless speakers.”
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