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Technology Stocks : Walt Disney

DIS 114.09

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12:54 PM EST

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To: Fredric D. Bellamy who wrote (424)	2/15/1998 9:52:00 PM
From: Fredric D. Bellamy	Read Replies (1) of 2222

Here is a link to an article in Fortune about another Disney brand name, ESPN: pathfinder.com As discussed in the article, Disney's strategy obviously is to build ESPN's brand power. Who knows, maybe ESPN will eventually reach the heights scaled by Pooh? Pooh, of course, has achieved a degree of universal coolness, as reflected in the wearing of Pooh back packs by high school students.

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