Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Jeffery E. Forrest who wrote (8579)	10/10/1996 3:45:00 PM
From: Roger S. Barga	of 58324

No, I don't agree with your assessment of the situation. There is an image problem in the investment community, specifically that Iomega is a one-trick pony (the Zip). I believe the adds for the Ditto may be an advertising campaign to break that stereotype, demonstrating they have multiple products and cover a spectrum of storage requirments. As for consumers of Iomega's products, you have a point. Zip and Jaz may sound like toys, but I appreciate that. If you break the market down into segements, there are the computer geeks (who are performance minded and do not care what a product is called), home computer users (who favor "friendly" peripherals that don't require a degree to operate), and the business segment (yes, a serious image is important to these folks). In my view, Iomega is firmly entrenched in two out of these three primary market segments. Will they also get into the business segement without a product makeover - I think they will eventually, because most companies rely on technical groups made up largely of young code warriors who already have a zip or jax at home. my 0.02 worth, Roger

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