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Non-Tech : Radica Games (RADA)

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To: Jonathan Bird who wrote (2608)2/16/1998 12:25:00 AM
From: chaz  Read Replies (1) of 7111
 
To All: I just have to jump in here with a bit of wisdom(?) from my own business experience. I spent many years in the magazine business, a lot of it in the high tech sector which was probably the most competitive environment I ever encountered. Each publication had a stated purpose...to serve readers, and an unstated purpose...to trounce the other four magazines in ad sales. But the funny thing was that the books that made the most concerted to do the trouncing were the very ones that lost their reader focus, and thus suffered. I have a strong hunch that RADAF's management is very well aware of it's options in the Tiger/HAS arrangement, but that it is most keenly focused on it's first focus...to make the world buy it's innovative toys by making, and keeping, them just that...an innovative step ahead. Do any of you believe that, had HAS owned Tiger 30 months ago that RADAF would not have introduced Bass Fishing? Hey everybody, no matter what HAS does now, RADAF will succeed or fail based on what RADAF does, not on what HAS/Tiger does. I'm betting all my powder on RADAF, because I expect the future will look mostly like the past. There is such a clear "can do" attitude within that company, I really don't think they fear this new situation at all. They're much better competitors than we think, and they're on a roll. Think about this: What could be the worst thing HAS could do?...compete head to head with each RADAF game...and be at least six to nine months later to market with each one....or make a cheaper product at a lower price....and hope the consumer won't figure that out? The more I've thought about it, the better I feel. Chaz.
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