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Non-Tech : Enamelon (ENML) - Does anyone follow this?
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To: matthew lamberson who wrote (419)2/16/1998 11:48:00 AM
From: Greg B.  Read Replies (1) of 863
 
I share a similar experience using Colgate's new toothpaste, but those brilliant metaphors didn't come to mind. :)

Colgate and P&G are outstanding CPG manufacturers. However, the telling evidence comes from visiting your local supermarket or mass merchandiser. Check out how much shelf space is allocated to "Total" versus the rest of the Colgate toothpaste items. Watch this over the next 3 to 6 months. You'll get a sense of how well Total is selling relative to other Colgate items.

Thread surfers will be interested in hearing if you and others perceive any enhanced remineralization (e.g., teeth less sensitive, teeth feel stronger, etc.) using Enamelon.

Thanks for your post.
Greg
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