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Non-Tech : Enamelon (ENML) - Does anyone follow this?
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To: matthew lamberson who wrote (421)2/16/1998 1:27:00 PM
From: Greg B.  Read Replies (2) of 863
 
"I know Enamelon is not known for helping sensitive teeth but it seems to have helped me"

I am not a dentist either, so can't comment on your particular experience. However, I and others who tried Enamelon with sensitive teeth have noticed a reduction in sensitivity.

The only reason why Enamelon is not branding it this way is because the FDA monograph for a fluoride toothpaste made for sensitive teeth is not yet approved (as implied in the prospectus). Otherwise, Enamelon would have also launched its toothpaste for sensistive teeth. IMHO, Enamelon will carve a nice niche in the sensitive segment, driving the segment's market growth over the next few years. That alone might help pick up the overall 3-5% market share the company is looking to establish in the toothpaste category.

Just can't wait to review the results of the pilot clinical trials.
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